The QR Quest: Use Mobile & Social Technology to Check-Into Your Membership

(DC)—07-19-11—Higher Logic and Syscom Services are proud to announce “The QR Quest” contest at the American Society of Association Executives (ASAE) Annual Meeting & Exposition being held in St. Louis August 7-8.

Higher Logic™ and Syscom Services ™ teamed up with nine association technology solution providers—Blue Sky Broadcast, Boxwood Technology, DelCor, designDATA, EXPOCAD, Highroad Solutions, Informz, Learn Something and TMA Resources —to creatively use mobile and social technology to increase tradeshow buzz via various communication channels and drive tradeshow booth traffic in a never-before seen social experiment called The QR Quest.  

“At Higher Logic we’re all about innovation,” says Rob Wenger, CEO. “This year we decided to try something unique that has never been done before on an association tradeshow floor. Why not create a contest using a mobile technology and simulate a virtual environment at a live event to generate attendee enthusiasm and increase booth traffic?”

Lauren Wolfe, Interactive Marketing & New Media Manager for Higher Logic and Jim Kelly, Chief Operating Officer for Syscom Services, are the brains behind the bold initiative to beta test this social experiment using social tools like QR code readers and Twitter. The idea is similar to a typical tradeshow treasure hunt contest.  The QR Quest incorporates QR code and mobile websites to verify attendee booth check-in’s and the social network/microblog Twitter to sync the check-in’s with attendee tweets.

The MAP will serve as the game card for the contest highlighting participating booths and designed to simulate the actual ASAE exposition floor. Attendees will visit the participating booths and check-in using their mobile to scan each booth’s unique QR code. Each booth QR code connects the attendee to a mobile website – the landing page of the booth that features additional resources for that company and after the check-in, an online listing of the additional booths needed to complete the game.

“To be a leader you must take the fear out of innovation,” says Kelly. “Technology is changing the way we build relationships, but people create relationships. The QR Quest is designed with people in mind. We hope this social experiment will not only increase traffic to all of our booths and bring attention to our new products and services, but create a platform for engagement among conference attendees. Let’s give them something to talk about!”

All attendees who have successfully checked into each of the 11 participating booths and submitted the completed MAP will be entered to win over $2,500 worth of Treasure (prizes). 

ABOUT HIGHER LOGIC
Higher Logic provides innovative professional social networking and collaboration solutions for associations and non-profits seeking to attract new members and energize existing members. The Connected Community™ application suite empowers members to exchange ideas, share best practices and collaborate- anytime, anywhere. Higher Logic’s suite of products offer a new dimension of value to constituents, with Connected Community’s pre-built integration to leading association management systems and M² ™ - Mobile Membership™ smart phone app. Higher Logic delivers solutions so member-based organizations can increase their presence and attract a new generation of global members.

ABOUT SYSCOM SERVICES
Founded in 1986, Syscom Services has pioneered the way organizations effectively communicate with the people they rely on most. Our teams of experts collaborate with organizations on solutions from web development and content management systems to automation using forms processing technology, network based fax systems and document management systems. Whether clients want to get an existing web site under control using a content management system, or streamline their operations with a fax server, document management or forms processing system, they can leverage Syscom Services years of experience and technology tools to make their e-projects successful.

BUZZ WORDS: Higher Logic, Syscom Services, ASAE, associations, non-profits, conference, tradeshow, QR code, mobile, mobile technology, twitter, WOM, crowd sourcing, partnership, social technology, membership retention and recruitment, covert lurkers into champions, viral marketing, technology, social media, social networking, Blue Sky Broadcast, Boxwood Technology, DelCor, designDATA, EXPOCAD, Highroad Solutions, Informz, Learn Something, TMA Resources

ADDITIONAL PRESS KIT RESOURCES AVAILABLE:

1. The QR Quest Fact Sheet
2. The Solution Provider Fact Sheet
3. Graphic and image samples